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FAVICON
This
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in the address bar, and in the book mark list of Internet Explorer. Gateway
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Pages
The new trend in search engine logarithms (the formulas used
to rank the relevance of websites to searches) is to measure how many related
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improve your website rankings by taking advantage of the new rules by linking
to your main website. Search
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(website) Via a form, this website creates
custom portal pages, designed for each search engine. <META>
Medic
Check to see how well you are utilizing your META Tags. Enter
your URL and get a free analysis of how your word choices and relevance are. I
feel this tool is a little biased, because they are trying to see you a piece
of software, but none the less, it is an interesting tool to utilize. <Title>
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Another great asset is your page title.
I don't mean a title like you see directly above. I mean the "title" tag in HTML.
It usually shows up at the very top of your web browser next to the browser logo.
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Utilize the <INPUT="hidden" VALUE="keywords">
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the right keywords is the most important decision you have to make when designing
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Using the keywords that you expect surfers
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The results are sorted by sites with the most top-25 rankings. |
The
first step to website promotion is not to submit your URL to search engines (that
comes later). Rather, to invest time writing a clear and concise description of
the site, selecting relevant keywords, and even banner ads for others to use to
link to your site. Take time to assemble the following
information about your new site. Refer to the links for additional information
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| Necessary
Promotional Information | URL
http://midhudson.org/virtual/efundraising/index.html 10
Top Keywords
Libraries, Fundraising, Non-Profit, Consultant, Money, trustees,
public, Discussion, Forum, Community 50+
Other keyword
Libraries, Library, public library, Fundraising, fund raising,
Nonprofit, Consultant, Money, Business, Companies, Discussion, Forum, Community,
Capital, interactive, New York State, New York State Library, New York Library
Association, Mid Hudson, Mid Hudson Library System, MHLS, Library Services, Technology
Act, Institute of Museum & Library Services, Verizon, Verizon Foundation, Dyson
Foundation, Trustee, Trustees, Library Trustees, volunteer, volunteers, e-fund,
e-fundraising, e-fundraising forum, Campaigns, Capital Campaigns, fundraising
consultant, Susan Love, Featured Expert, Expert, Discussion Board, Hiring, Hiring
a Fundraiser, Feasibility Study, 501c3, 501[c][3], projects, planned giving, Millbrook,
Mary Jo Ketchum, library trustee, development consultant, Elma Public Library,
Board of Trustees, NYSALB, board, board of directors, responsibility, fundraising,
goal, goals, professional, timing, time frame, 252 Hudson Avenue 10
Word Description (2 sentence) of the site.
Interactive Forum for library
stakeholders to learn about fundraising 500 Word
Description
The Forum is designed to enable public library trustees, friends,
volunteers and staff to learn more about fundraising - from each other. Interviews
with fundraising and library experts will serve to launch each Forum while interactive
discussion boards on relevant fundraising topics such as planning for fundraising,
capital campaigns, prospect research and grant writing and related web sites will
serve to facilitate discussion and sharing amongst participants. Full
Page Description (new release style)
The Forum is designed to enable trustees,
friends, volunteers and staff of public libraries to learn more about fundraising
from each other. Interviews with fundraising and library experts will serve to
launch each Forum topic while interactive discussion boards on the fundraising
topics, such as planning for fundraising, capital campaigns, prospect research
and grant writing, and related web sites will serve to facilitate discussion and
sharing amongst participants. Capital Campaigns
Visit
the Capital Campaigns Forum and read an interview with fundraising consultant,
Susan Love. Last year Susan worked for the Millbrook Library's capital campaign
and raised over $2 million in less than six months. Now working with Libraries
for the Future, Susan has taken the time to share the answers to some frequently
asked questions about capital campaign strategies. Also available in this forum
are portions of her speech at the 1999 Fundraising Forum for Public Libraries
and Community Not-for-Profit Organizations in the Hudson Valley, an event held
at the Vassar Alumnae House cosponsored by the Mid-Hudson Library System and the
Foundation for Hudson Valley Libraries. After reading Susan's tips join in the
discussion board and share your own experiences, thoughts and questions about
capital campaigns. Trustees & Fundraising
This
Forum topic features an interview with Mary JO Ketchum, a veteran library trustee,
former president of the New York State Association of Library Boards(NYSALB) AND
a fundraising consultant. To learn more about this topic or to share your own
thoughts and experiences join the topic discussion board. For
help in using the discussion board take a look at The Forum's Help Center.
|
| Standout
Items - Banner Ads | For
The Forum, three different style advertisements were created, and the <HTML>
source code written out, so it can be cut and pasted.
|
 Large
banner, 13k 400x40 pixels
Join
Us banner 2, 12k 400x40 pixels
Small
banner, 4k 88x31 pixels
Return
to Promotion Main Page |