Jim
Tools
Submission, HTML, <META> checkers.
These tools are duplicated in other links, but the great resource of this site
are the excellent moderated search engine forums, on topics like: Building A Site
That Is Friendly To All Browsers, Kewl Traffic Building Ideas, Contests and Sweepstakes
For Real Traffic Growth, Building And Publishing A Newsletter Or Discussion List
Daily
Digest
Email Digest is a moderated discussion list focused on web site
promotion and driving traffic to web sites. Digests are published five days a
week. SitePoint
- Promoting Your Site
(website) full of articles and information. This
is a large webiste full of good information and ideas for planning content and
identifying audience. Sitepoint
Tribune
(listserve) Each news letter has a few links worth checking
out, delivered right into your inbox. It only lists the first paragraphs of the
article in the email, and links back to the website. Good promotion tips &
tools. Online
Tools
There are several sites that are very useful online tools for
the webmaster. These sites will generate meta tags, check for broken links, measure
loading time, reduce the size of images, analyze your HTML code, check your ranking
in search engines, allow you to add guestbooks to your site, instant webpolls,
and allow you to easily add forms to your page and such. Below is a list of these
extremely useful services. |
This
could be the most important step of this plan. The more audience members you can
identify the more you can potentially direct to your site. The more content you
have, the more likely they will be to return.
Audience Analysis
Another
important first step is identifying your audience. This will help to target age
groups and demographics. Or, if your site deals with a specific interest, think
about how that interest fits into related interests. Make sure to cover both obvious
and less obvious relationships and links. The more groups you can think of, the
more targeted visitors you will potentially have access to.
Next, think about the site's impact on a local, regional and global level. Then,
spend time searching the internet to identify other sites in your genre. You may
already have these sites bookmarked. Regarless,be sure to spend time searching
the web. The internet changes so fast, and new sites are always springing up.
This research will help to identify other site that
you can announce your site to [ More in Step 5 ]. Use
several search engines and follow the links on the top query results. Search for
both obvious and less obvious terms, just as the typical audience member of your
site would hope to do. Content Planning
Now
that you have identified audience groups, and targeted webiste, how will you keep
and continue to bring these visitors to your site? No successful
website ever "stops" or is "finished" Think about ways that
you can continue to bring existing and new visitors to the site. This step is
full of ways to do this on a zero budget, the only limit is your own creativity!
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